This is a self-initiated project I made for fun for my home made beard oil. I created a branding that separates itself from the lumberjack cliché. It is meant to represent the contemporary lifestyle lived by the urban bearded man. This is done with the help of the aesthetic of the label itself, but also by the use of references to contemporary pop culture (in this case being the rap group Cypress Hill).
Other fragrances would have each their own branding based on other pop culture references. The layout of the label would stay the same. Only the title, its font, the photo on the front and the color scheme would vary.
These products may or may not end up for sale online one day ;)
Anyway thank you!
